01 / COST CHANGES
Did the cost update reach the selling price?
Trace supplier cost changes through dated price records and customer agreements.
Find more margin
in the parts
you sell.
I help businesses selling industrial and equipment parts uncover missed margin in prices, discounts and supplier recoveries.
Start with a 20-minute introductory call with Adam Kinshella.
WHERE MARGIN GETS MISSEDIllustrative · CAD
An expired deal kept winning at checkout.
Potential annual margin improvement$354,800Based on 12 months of illustrative sales
One pump group inside the full finding
- Approved price
- $800
- Legacy price
- $740
- Gap per pump
- $60
CP-101: $60 per pump × 1,280 annual units = $76,800 of the total.
Trace the rule behind the invoice. Retire expired exceptions while protecting current agreements.
See how the opportunity adds upFull gap closed at the same annual volume, cost and mix.
$1B+ in annual parts revenue
Supported through Adam’s pricing, analytics and data leadership in previous corporate roles.
Work directly with Adam
From your first conversation to your findings walkthrough.
Built around your current rules
Review the prices, discounts and agreements you already use.
THE MARGIN OPPORTUNITY REVIEW
Know where to act.
Have the detail to do it.
A focused review of your sales, with three practical deliverables.
See the sample findings and reportPrioritized findings
Which customers, parts and pricing issues deserve attention, with estimated value and practical next steps.
Supporting workbook
The invoice records, calculations and assumptions behind each finding, ready for your team to inspect.
Action walkthrough
A working session with Adam to challenge the findings, choose priorities and define how to measure progress.
START WITH THE COMMERCIAL QUESTION
Where is margin being missed?
Find the pricing, cost and recovery issues worth a closer look.
02 / DISCOUNTS & OVERRIDES
Which price exceptions need a closer look?
Separate approved discounts from unexplained overrides, expired quotes and inconsistent branch practices.
03 / RECOVERIES
Are eligible recoveries being captured?
Reconcile eligible supplier support with credits received and claims already submitted.
04 / CUSTOMER & PARTS PROFITABILITY
Which customers and parts deserve attention?
Pinpoint the accounts and products behind weaker margins and identify practical follow-ups.
THE PARTS YOU SELL
Built around
your parts business.
Industrial parts
Including bearings, power transmission, hydraulics, pneumatics, pumps, filtration and more.
Equipment parts
Parts for mining, material handling, construction, forestry and marine equipment, plus engines, transmissions and more.
The review follows your product mix and the question you want to answer.
HOW WE WORK TOGETHER
Start with a conversation.
Leave with a clear next step.
- 01
Discuss your question
Use a 20-minute introductory call to talk through your business, the issue and the records available.
- 02
Agree a focused review
Choose a branch, product family, customer group or margin issue. Agree the scope, fee and delivery date.
- 03
Turn findings into actions
Review the financial case together and prioritize next steps. Your team chooses what to implement.
A CLEARER FIRST CONVERSATION
Where should
your review begin?
Answer two questions for a suggested starting point and a checklist for your call.
No figures or uploads needed. Your answers stay on this page unless you send an enquiry.
YOUR SUGGESTED STARTING POINT
A focused first conversation
Records to discuss after scoping
THE PERSON DOING THE WORK
Industrial experience.
Direct accountability.
I'm Adam Kinshella. I bring 14 years of experience in industrial distribution, equipment and power systems to your margin question.
My work connects parts knowledge, pricing analysis and practical branch operations. You work directly with me throughout your review.
My experience and approachBEFORE WE BEGIN
A few practical questions.
Do you redesign our pricing strategy?
The review finds gaps within your current approach. Designing a new pricing strategy, matrix or segmentation model is outside its scope.
Is this useful without a pricing department?
Yes. The review suits parts distributors, equipment dealers and industrial suppliers with limited time to examine pricing detail. The introductory call helps establish fit.
Does our data need to be perfect?
We start with the exports you have and identify any gaps. Missing information is kept visible so findings reflect what the data can support.
Will the answer always be a price increase?
A finding may lead to a price review, supplier-credit reconciliation, process correction or customer conversation. The right action depends on your business.
How do we handle fees and confidential information?
You receive an agreed scope, fee and delivery date before work begins. We also agree confidentiality, secure transfer and retention arrangements before exchanging client data.
YOUR FIRST STEP · 20 MINUTES
Let’s talk about
your margin question.
A short introductory call with Adam to understand your business and decide whether a focused review fits.
- Your questionWhere are you seeing pricing or margin pressure?
- Your starting pointWhat records do you already have?
- Your next stepWhich issue is worth reviewing, and what would that involve?
Adam KinshellaFounder · LineLiftEmail Adam directly
No company files are needed for this conversation.